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Profile of Mentors attending NWED 2013:

John Clarke

John Clarke is a brand building consultant, a qualified and widely experienced business mentor and is the part-time CEO for a sport’s national governing body.

John specialises in helping others deliver growth solutions by exploring: on-line and off-line brand building techniques, marketing, e-commerce strategies and exporting products and services.

Following a career in the UK technical publications industry he branched out, with his partner, to run their own design and marketing business for over 20 years.


John is now lucky enough to be able to combine three work areas that he truly adores – Consultancy, Business Mentoring and Sport.  With a reputation for asking the questions that ‘no one else thought of asking’, he focuses on the issues presented to him and explores the appropriate solutions.  John knows how to take the heartache out of growing a small business and sustaining a successful business through difficult times.


Ron Connell, MBA, MMII

An Entrepreneur for more than 25 years, Ron founded businesses as varied as Design, Marketing, Financial Services, Publishing, Telecoms, Training and Consulting.

Ron describes himself as a “Business Doctor” assisting Entrepreneurs tackle every day challenges including Sales, Marketing, Finance, IT, the Web and more. Although a hands on businessman, his academic work on Entrepreneurship is highly regarded. Coventry University stated it “significantly contributed to management philosophy and practice and adds to our understanding of an important business topic.”


Working with private clients, CEBs, Universities and ITs throughout Ireland for the last 10 years providing Mentoring, Consulting and Workshops, his client list includes Software Developers, Online Shops, Solar & Renewable Energy, Sports/Leisure, Patented Products, Professionals and many Service Providers. Aside from this Mentoring work, he developed a recently launched Renewable/HiTech/Eco/Energy Business Centre with 15 tenants, is working with a new Franchise introduction and a new book on blending Traditional and Social Media Marketing for SMEs. More detail is available at http://ie.linkedin.com/in/ronconnell


Margaret Daly, M.Sc. in HRM; B.A; Chartered Fellow CIPD, MBTI PractitionerMargaret Daly, M.Sc. in HRM; B.A; Chartered Fellow CIPD, MBTI Practitioner, Consultant & Mentor

Margaret Daly, set up MDA Consult Learning Solutions in 2000, providing business, management and Human Resource training nationwide.
For Enterprise Boards, the MDA Consult team provides management skills and mentor support.
Margaret’s topics include:
 Business Start Up
 Owner Manager Focus, Goal Setting, Resilience to drive the business
 Human Resources systems for staff recruitment, training and management
 Making the Transition from survival to professional management

 Photo-Margaret Daly cropped
Barra Flynn MSc

Barra Flynn is the founder of BFL Training & Development which he established in 1998.  A first class honours graduate of Queens University Belfast, Barra specialises in management, leadership, human resources, marketing and communications.  

Barra has substantial expertise of working with the small business sector across a broad spectrum of areas; Business Start Up, Building Your Vision, Developing Leadership Style, Managing Yourself, Effectively Motivating People.

Barra is an Associate Lecturer in Communications with the National University of Ireland Maynooth and current President of  Monaghan Rotary Club.



Sandra Hennessy Be Dynamic

Sandra Sandra is an experienced Digital Marketing Consultant and Trainer with over 11 years’ experience working with businesses in Ireland.   Her primary areas of expertise are digital marketing strategy development and implementation and can advise on all areas of digital marketing e.g. Search Engine Optimisation, Mobile Marketing, Online Advertising, Email Marketing, Social Media, Blogging and Best Practice Website Development. 

In August 2010 Sandra decided to go it alone and set up her own business Be Dynamic, with the aim of providing low cost online marketing training and consultancy.    The business has gone from strength to strength and Sandra undertakes online marketing on behalf of a large portfolio of clients and currently provides e-business supports, training and mentoring through the Irish Internet Association, Irish Times Training, Fáilte Ireland, Enterprise Boards,  Training Agencies and company in-house training. More details available at www.bedynamic.ie

Suzanne Hoey SitesToGo InternetLAB

Suzanne has over 8 years experience in the web industry. She specialises in best practise website development, website auditing / evaluations and digital marketing. As an experienced Digital Marketing Consultant Suzanne advises SME’s on how to develop practical and measurable online strategies that will improve their business through their websites.

Based in Tullamore, Co. Offaly Suzanne divides her time between building websites and e-business training & mentoring for SME’s through Enterprise Boards and the private sector.
Suzanne is also a part of the Failte Ireland Web Supports Team and works with the tourism sector nationwide helping them to optimise their web presence to improve their business.


 Sandra Hennessy Headshot 02








Gillian Horan Business Consult

Gillian is the owner and director of Business Consult, a brand-focused firm that helps business achieve their branding and development objectives. Business Consult is committed to achieving these objectives through consultation, mentoring and training.

“We incorporate branding into every element of the business – from corporate objective to marketing tools. We work with companies that are growing, re-branding, need help turning around, or just starting out. We clarify, focus and integrate people, processes, departments and systems to come to meet organisational objectives and customer needs”


Gillian also lecturers in the area of Branding, Marketing and Entrepreneurship and publishes her work nationally and internationally, check out www.allaboutbusiness.ie for one of her regular branding and marketing articles.

Gillian has experience working with SMEs for the last ten years. She has also published her work and has been involved in the continued research of Irish SMEs with specific interest in the area of marketing and branding.

She has designed customised (marketing, branding and business development) training courses for organisations and has worked on the ‘Start Your Own Business’ training courses and ‘Developing a Growing Business’ training courses. She has a successful track record as a Marketing/Branding Consultant with companies in numerous industry sectors.

Elaine Hyland A.C.M.A

Elaine is a qualified Chartered Management Accountant and has a broad range of experience having worked in senior roles within manufacturing and service organisations for 21 years.  She now runs her own consultancy and training business which she combines with raising a young family.

Elaine is a part time lecturer in the Institute of Technology in Carlow and also runs training courses for Enterprise Boards as well as working as a Business Mentor.

 Elaine Hyland Headshot

Elaine is familiar with the issues facing start-up organisations and her expertise is in equipping owner-manager with the skills to maintain basic books of accounts and obtain information to help them understand and run their business more effectively.  Elaine has extensive experience preparing and reviewing business plans for start up and SME’s.

Elaine is acutely aware of the particular issues that face women who are running their own companies. Her understanding and experience in working with women from a range of backgrounds adds to her ability to give tailor made advice and support.

Evan Mangan, The Marketing Crowd

Evan is founder of The Marketing Crowd, a digital marketing agency with clients throughout Ireland including the INEC, 5 star hotels and companies ranging from Start-ups to Telecoms.

Prior to setting up The Marketing Crowd, Evan  worked in senior marketing roles with major brands such BT (head of direct marketing ) Orange (Head of customer and new media marketing )  and Yahoo! Mobile (Head of European Marketing). He delivers training courses on a range of digital marketing topics including
• Search Engine Optimisation
• Facebook Marketing
• Twitter Marketing
• Linkedin Marketing
• Video Marketing
• Mobile Marketing
• Website sales and conversion

 Evan Mangan pic

Rob Marr Catalyst

Rob founded Catalyst in 2007 after a diverse and successful career in sales, marketing, business development and management.  He has worked at every level and has a wide range of experience.  He has grown Catalyst to become one of the leading SME support businesses in Ireland.


With hundreds of clients under his belt from every different aspect of business he helps budding and existing entrepreneurs fulfil their potential every day.  Catalyst have trained over 2000 entrepreneurs how to start and run their own business since 2007.  As well as this he supports large organisations with management development, sales training and business planning.   He has a very positive outlook and clients often refer to not just the practical supports given but how motivating they find working with Rob. 

Theresa Mulvihill, Smart Marketing

Theresa Mulvihill works as a Marketing and Business Development consultant, mentor and trainer to businesses and individuals throughout the Midwest Region. She is the Director of Smart Marketing Limited currently employing 4 people, which she launched in 2002. Theresa holds a Business Studies and Marketing Degree (GMIT), Certificate in Training and Continuing Education (NUI Maynooth), Diploma in Business Networking (DIT), Diploma in Financial planning (LIA). She is a graduate member of the Marketing Institute of Ireland. Theresa, who is married with 2 small children understands and lives the pressures that Women in Business experience.

Theresa Mulvihill

Yvonne Scully

Yvonne Scully provides business consultancy services to SMEs through Enterprise Ireland, InterTrade Ireland, Bord Bia and County Enterprise Boards nationally, as well as working for a number of SMEs across a broad range of industries and internationally traded services.

Yvonne’s provides training through workshops, clinics, mentoring and in-house projects in the areas of: Marketing and writing Business Plans; Consumer and Market Research; Raising and Managing Funds; Business Feasibility Studies; Business Planning and writing Business Plans; Business Strategy; NPD, Branding and Labelling; Developing and implementing an Export Strategy; Retail and Distribution and Key Account Management.

 Yvonne Scully

Yvonne has extensive experience in setting up and running successful businesses. In 2003 Yvonne founded Bia Kid Ltd which ran successfully for six years providing Healthy Meals and Soups for children through all Irish retail and several foodservice outlets. Responsibilities included business feasibility studies as an Enterprise Ireland HPSU client, raising and managing finance, continuous NPD, product launches, key account management, PR, marketing and branding and business growth strategy